SEO

Kaye Marketing understands the needs and budgets of the small business or non profit organizations and has developed a small business SEO package to help clients gain exposure in their local market.

Our affordable package includes site review and site optimization to make your site more user and search engine friendly.

Onsite Search Engine Optimization

Making Your Website Search Friendly

Part of making keywords and advertising work is to make sure that your website is search engine friendly and that your customers can find what they want, and find it easily.

It’s no accident that certain websites make it to the top of search engines such as Google & Yahoo. The process of the back-end work to generate “clicks” is called SEO.

It is not enough to have a nice-looking website. For the website to be effective, it must be search engine friendly so that prospects will connect to your website using the keywords that link to your site. But positioning on search engines is actually a complicated undertaking requiring a detailed, specialized knowledge of search engine applications. It involves much more than simply fiddling with keywords.

Long-term consistent top billing comes from being a popular site (which includes being linked to many other sites especially social marketing). The more roads and bridges that are built toward your site, the more easily it will be found.   SEO involves building this hidden back link infrastructure that drives web browsing toward your site. In addition, content is critical.  It is not enough to look visually attractive, the site must have interesting content that people want to read or it will be so low on the search engine hierarchy that it may as well be invisible.

And if there is no real content of interest, a visitor will click once and leave.  Search engines refer to this as a site’s bounce rate. And a high bounce rate will knock you way down the ladder.  The object is to hook visitors and have them stay on your site.

The first thing we do, is go through your site and identify content, categories, links and coding that is either good or not so good. We will update meta data files, header content and links. We will add sitemaps and make sure that the search engines are finding your site.

Search Listing

We will list you in all of the most current search engines and in a few that you probably haven’t heard of, but are very important in getting the word about your site. We also make sure that you are listed in the local place directories – the results that pop¬up at the top of the local search results on Google and Yahoo search.

For those companies seeking to reach a larger more broad market we offer enhanced SEO packages which may include:

Google Analytics

Google Analytics can track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines. There is also the ability to do AdWords Integration, so when you buy keywords on Google AdWords, you use Google Analytics to learn which keywords are most profitable to your business.

Some key functions of Google Analytics are:

• Compare time periods and select date ranges without losing sight of long term trends.

• Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.

• Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.

• Find out which pages result in lost conversions and where your would¬be customers go.

• See traffic and conversion information for every link as you browse your site. (no download required).

• Find out where your visitors come from and identify your most lucrative geographic markets.

Off Site Search Engine Optimization:

Offsite search engine optimization is the improvement of a website’s popularity, which is determined by a number of factors, such as:

• How many websites contain hyperlinks to the site being optimized
• The relevance of the anchor text of the inbound links
• How popular or unpopular those sites are
• Whether those websites are considered relevant by the search engines

Call today and see how Kaye Marketing can help grow your business.

732-284-0013.