marketing

 

 

As we all know, customers don’t just grow on trees.  We have to go out and earn their business.  In today’s competitive market, hard-copy advertising and PR is only one way to attract customers.  The traditional forms of marketing must be complimented and augmented by having an effective online presence.

What’s an online presence?  Your website and SEO (search engine optimization) is the first critical step.  Today’s competition also requires a dynamic internet presence, that is an ability to stay in touch with your customers on a real-time basis.  There are two dynamic internet vehicles.  The first is opt-in permission-based email marketing; the second is the various social media sites such as Facebook and Twitter where customers sign-up/in to get the latest news.  These communication tools have quickly become the gold standard in online promotional activities.

 

What is your marketing message?

Running a business not only involves knowing it front and back, but knowing how to market your organization. There are so many people vying for your marketing dollars.

Where do you start

It is a challenge keeping up with all the new marketing options facing local business and nonprofit organizations. And even though it’s “free” to be on Facebook and various other social media sites, it takes time and effort to properly promote your business on these communication channels. Otherwise, it won’t help, and may even hurt

Do you have a clear marketing message?

This is the 15 second answer to the question, “What do you do?” Your marketing message isn’t just something you say to people. It is also something you use on your website, in your newsletter, on your business cards, in your email signature, etc. That message should define you and should be repeated in everything your customers see.

These are the three essential components of every effective marketing message:

• Overt Benefit: answers the customer-centric question of “what is in it for me?”
• Reason to Believe: what persuasive credibility shows that you will do as you promise?
• Dramatic Difference: what is your uniqueness to the customer?

Elements and Structure

Your new corporate message needs to differentiate your products and services while clearly stating what you offer and to what target audience. Also, you must be able to tell your story in 30 seconds or less.

To begin creating your new corporate message, clarify your target market and identify a few benefit statements. Pair this with a concise statement of what you offer to customers and there you go, you now have your new marketing message. You will have a powerful short form pitch. Use it, without any changes, in every marketing action that you make. Expand on the key points and add details to craft the long form of your message.

 

Call today and see how Kaye Marketing can help grow your business. 732-284-0013.