Email Marketing

Email marketing is one of the most cost-effective ways to keep your business in front of your customers. It allows you to have an ongoing dialogue to share information. Whether you want to preview special offers exclusively for your email contact customers or send your own information or tips, email marketing is second to none in its cost and effectiveness.

Kaye Marketing Communications has the resources to manage all aspects of your Email Marketing Program. From design, development of promotions, and copy-writing through production of the final product, we can handle your entire email marketing program from the get-go. If you are the do-it-yourself type and just want some help getting started, we can create custom templates for you to edit and provide you with training as needed.

We are a Constant Contact Business Partner, allowing us easy access to our clients accounts for design and updates.

We develop compelling copy and creative design for promotional blasts and newsletters that go directly to your customers’ email inbox. Whether it is a two-for-one special, monthly birthday greeting, or technical tips, Email Marketing is the fastest and most effective way to help you develop a loyal community for your product or service.

There are two basic types of email marketing: a promotional blast & a newsletter.

A promotional blast is a singular special offer which typically expires quickly, inspiring immediate action. An example could be: Save $25 on any hair service. Offer expires in 2 weeks.

A newsletter would be longer and contain tips and valuable information on your area of expertise. Although someone might not need your services immediately, by receiving your information on a regular basis they come to consider you as an expert. Then they are more likely to call you when they require your service or product. You can also add a coupon or special offer, with a longer expiration date, so when the customer needs your service, it will serve as a reminder and an incentive to use your business.

From advising you how to gather email addresses, to creating effective email blasts and informative newsletters, we can help guide you into the new world of email marketing.

Kaye Marketing is a Gold Level Constant Contact Business Partner and was a winner of the 2010 Constant Contact All Star Award.